Question 7.

Based on the passage, all of the following can be inferred about consumer behaviour EXCEPT that:

A
having too many product options can be overwhelming for consumers.
B
too many options have made it difficult for consumers to trust products.
C
consumers tend to prefer products by start-ups over those by established companies.
D
consumers are susceptible to marketing images that they see on social media.

Question Explanation

Text Explanation

Option A: Paragraph 1 says "Since Americans have lost the ability to sort through the sheer volume of the consumer choices available to them" Since the product options are overwhelming, they are unable to sort through the options. Hence, option A can be inferred from the passage.

Option B: Paragraph 1 says "Research has consistently ..... industry unto itself." As people experience choice anxiety due to overwhelming options, they are unable to trust products while selecting. Hence, they look-out for celebrities and curators to make a decision. 

Option C: There is no such comparison in the passage that shows people's preference towards products by startups. Hence, option C cannot be inferred.

Option D: Paragraph 1 says "a ghost now has to be in the retail machine, whether it’s an algorithm, an influencer, or some snazzy ad tech to help a product follow you around the internet". Due to our inability to sort, we depend on influencers or we are vulnerable to snazzy ads to purchase products. Hence, D can be inferred.

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