Question 8.

A new food brand plans to launch a series of products in the American market. Which of the following product plans is most likely to be supported by the author of the passage?

A
A range of 10 products priced between $5\$5 and $10\$10.
B
A range of 25 products priced between $5\$5 and $10\$10.
C
A range of 10 products priced between $10\$10 and $25\$25.
D
A range of 25 products priced between $10\$10 and $25\$25.

Question Explanation

Text Explanation

The author principally argues for lesser choices. He says that choice anxiety is overwhelming and people make better decisions with lesser choices.

He is also critical about companies targeting only certain band of well-off customers and critiques them for not offering products for consumers of lower classes.

Hence, a product group with lesser variety, and targeted to lower class customers would be most acceptable to the author.

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