Question 9.
Which one of the following is both a reason for Moutai’s success as well as a possible threat to that success?
Question Explanation
To identify the factor that is both a reason for Moutai’s success and a potential threat, we could consider aspects that currently drive demand while also holding the potential to hinder it in the future. Looking at the given choices, Option A may be a contributing factor to Moutai’s success, as cultural practices around drinking play a role in its popularity. However, the passage does not explicitly frame this as a threat, especially since it is deeply ingrained in Chinese society, making this option less fitting.
Option C is also a significant reason for Moutai's success, as it targets the super-wealthy, but the passage does not indicate that this would become a threat in the future.
Option B is presented more as a hurdle to Moutai’s success, while the explicit benefits remain to be discussed.
On the other hand, we can deduce that Option D is both a key reason for Moutai’s success - by tapping into the spending power of older consumers - and a potential threat, as the younger generations, with different health-conscious lifestyles, could move away from the heavy drinking culture that has driven Moutai's demand. The passage specifically highlights this generational shift as a risk to Moutai’s long-term success.
Hence, Option D is the best choice.
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