Question 10.

The author uses the phrase “the unholy trinity” to describe Moutai’s marketing strategy, which relies on three factors: nationalism, elitism, and ageism. The word “unholy” implies that these factors may be unconventional or controversial, which could be why they are described as such. The author presents this idea in the context of Western marketing, suggesting that Moutai might have succeeded due to these factors, even though they seem to defy conventional Western norms. Thus, the phrase reflects how Moutai’s marketing strategy is in stark contrast to Western business practices (Option C).

Contrarily, Options A, B, and D either do not address the contrast with Western strategies or misinterpret the focus of the passage. For instance, Option A is not the best choice because the phrase “unholy trinity” isn’t a comment on the morality of marketing liquor itself but rather on the controversial nature of Moutai’s specific strategy. Options B and D focus on tangential aspects that are irrelevant to the question.