Question 12.
This book review argues that, according to Rappaport, tea is unlike other “morality” products because it:
A
had an actual beneficial effect on social interaction and society in general.
B
was actively encouraged by interest groups in the government.
C
was marketed by a wide range of interest groups.
D
appealed to a universal group and not just to a niche section of people.
Question Explanation
Text Explanation
Video Explanation
An important clue to analyse the options lies in the following excerpt: {Yet tea is, Rappaport makes clear, a world apart - an astonishing success story in which tea marketers not only succeeded in conveying a sense of moral elevation to the consumer but also arguably did advance the cause of civilisation and community.} It is emphasised that the moral praise that tea received was not mere talk - tea as a 'morality product' did produce desirable outcomes. Option A is closest to conveying this idea. Options B, C and D fail to highlight the attribute that separates tea from 'other morality products' {as per the passage}.
Hence, Option A is the correct choice.



