Question 19.
Dhan with her ingenuity finds a way to scale up her production capacity on her own terms. Though Dhan’s TCS has become the famous “Dhan Dhana Dhan” brand within the slum, it is still unknown to the outside world. Thus, Dhan embarks on the next challenge of creating a market for savouries amongst the masses in the metropolitan region.
From the following, choose the BEST option that will help Dhan to sell her products, at the lowest price, to a maximum number of metropolitan customers?
From the following, choose the BEST option that will help Dhan to sell her products, at the lowest price, to a maximum number of metropolitan customers?
A
Hire a celebrity who currently endorses a diamond jewellery brand to endorse the “Dhan Dhana Dhand” brand
B
Overwhelm the metropolitan residents with digital advertisements on Instagram.
C
Engage slum dwellers commuting daily to metropolitan region for work, to sell the products on commission basis
D
Hire a few sales executives to sell products of Dhan Dhana Dhan brand
Question Explanation
Text ExplanationVideo Explanation
Option C is the correct answer as it leverages the existing connection between the slum and the metropolitan region, utilizing slum dwellers who commute daily. Engaging them on a commission basis not only ensures a direct link to potential customers but also keeps the cost low, allowing Dhan to sell her products at competitive prices to a maximum number of metropolitan customers.
Option A: Hiring a celebrity endorser is likely expensive and may not align with Dhan's goal of selling at the lowest price.
Option B: Overwhelming with digital advertisements may incur high costs and might not reach the target audience effectively.
Option D may increase operational costs and may not be as effective in reaching the masses.
Option E may involve high entry barriers and potentially limit the outreach to the masses.
Option A: Hiring a celebrity endorser is likely expensive and may not align with Dhan's goal of selling at the lowest price.
Option B: Overwhelming with digital advertisements may incur high costs and might not reach the target audience effectively.
Option D may increase operational costs and may not be as effective in reaching the masses.
Option E may involve high entry barriers and potentially limit the outreach to the masses.
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